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The 3 Biggest Factors that Impact Prospecting Email Open Rate

When it comes to recruiting job prospects via email, there are three main factors you must take into consideration in order to achieve a solid open rate. Whether a registered nurse is looking for Jobs in Philadelphia or a warehouse worker is seeking a job in Burlington, it is vital to execute recruitment campaigns in the right setting. Email recruitment efforts must reach prospects at the right time and present them with an attention-grabbing subject line, followed by relevant and engaging content. Keep reading to learn more about how to take advantage of those three factors to boost recruitment email opens and responses.

 

The Time

 

Sending a recruitment email out at 6:00 pm might be an ideal strategy for some industries, but not others. You have to put yourself in the shoes of your ideal prospect, and ask yourself these questions:

  • When are they likely to be checking their email? 
  • What are their current work hours? 
  • Are they checking their email frequently at work?

You are unlikely to find one perfect time to send out recruitment emails to all prospects, so the best approach is trial and error. Do some research if you feel it’s appropriate, and experiment with different times that you feel would be effective based on what you know about your target audience. Eventually, you should start to notice patterns that will help to boost your email recruitment efforts

 

The Subject Line

 

This is a simple concept, but the importance of crafting a relevant, attention-grabbing subject line cannot be understated. Make sure your subject lines are short and simple, and the brief message should speak to the identity of your target audience. Remember, you don’t want it to sound like clickbait.

 

The Content

 

Like the headline, you want the content of your recruitment email to be relevant and engaging to your audience. Make sure you answer the one question that drives responses, which is “What’s in it for me?” Show your audience that your company has the resources they need to help fulfill their personal goals. 

Contact The Protocall Group Today for Help Improving Recruitment Email Response Rate.

2019-08-05T21:05:33+00:00 July 30th, 2019|Employers|